Plug & Play LLC
Mercedes-Benz Research & Development North America
The automotive industry is undergoing a massive transformation and with this change we see more ambitious startups innovating next to incumbent corporations. With long design cycles and bureaucratic processes, corporates can be slower to the table. Startups have speed, agility and higher risk tolerance, but they lack capital, reach and industry expertise of corporates. Accelerators have played an integral role in merging corporates and startups, enabling pilot programs, co-development and more.
*Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.