The Esports Ecosystem: Credibility is King

Recording: The Esports Ecosystem: Credibility is King, Mar 15, 2018

Speakers

Paul Brewer

ESL

Dario Raciti

OMD

Rich Routman

Minute Media

Publishers and brands are itching to jump into esports and grab themselves a piece of the growing industry. But as a disruptive industry, the traditional sports sponsorship model for connecting with this audience will fail. This panel features perspectives from the forefront of the industry - publishers, teams, leagues and agencies - that have successfully connected brands to fans and created meaningful engagement via activation and content.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge, Gaming Wristband
Format: Panel
Event Type: Session
Level: Beginner