The Esports Ecosystem: Credibility is King

Mar 15, 2018

3:30pm – 4:30pm CT

Publishers and brands are itching to jump into esports and grab themselves a piece of the growing industry. But as a disruptive industry, the traditional sports sponsorship model for connecting with this audience will fail. This panel features perspectives from the forefront of the industry - publishers, teams, leagues and agencies - that have successfully connected brands to fans and created meaningful engagement via activation and content.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Paul Brewer
photo of Dario Raciti
photo of Rich Routman
Rich Routman

Minute Media

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