The Esports Ecosystem: Credibility is King

Recording: The Esports Ecosystem: Credibility is King, Date TBA

Publishers and brands are itching to jump into esports and grab themselves a piece of the growing industry. But as a disruptive industry, the traditional sports sponsorship model for connecting with this audience will fail. This panel features perspectives from the forefront of the industry - publishers, teams, leagues and agencies - that have successfully connected brands to fans and created meaningful engagement via activation and content.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Rich Routman

Minute Media

Details

Primary Entry:
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Gaming Wristband
Format:

Panel

Type:

Session

Track:

SXSW Gaming

Level:

Beginner