The Esports Ecosystem: Credibility is King
Recording: The Esports Ecosystem: Credibility is King, Mar 15, 2018
Publishers and brands are itching to jump into esports and grab themselves a piece of the growing industry. But as a disruptive industry, the traditional sports sponsorship model for connecting with this audience will fail. This panel features perspectives from the forefront of the industry - publishers, teams, leagues and agencies - that have successfully connected brands to fans and created meaningful engagement via activation and content.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
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Primary Entry: | Music Badge Platinum Badge Film Badge Interactive Badge Gaming Wristband |
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