Publishers and brands are itching to jump into esports and grab themselves a piece of the growing industry. But as a disruptive industry, the traditional sports sponsorship model for connecting with this audience will fail. This panel features perspectives from the forefront of the industry - publishers, teams, leagues and agencies - that have successfully connected brands to fans and created meaningful engagement via activation and content.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge, Gaming Wristband
Format: Panel
Event Type: Session
Track: SXSW Gaming
Level: Beginner