Emoticulture: How Data & Science Create Happiness

Emoticulture: How Data & Science Create Happiness


Saleem Alhabash

Marcus Collins


It is hard to resist the urge to smile, but the propensity to smile is complex - determined by our surroundings, social training, conscious and unconscious. From Disney amusement parks to Coca-Cola, brands have been creating smiles for decades, but few have mastered the art of creating desired emotional outcomes through digital engagement. We will uncover how Doner partnered with Michigan State University to combine data and science to create more happiness in the world.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Dual
Event Type: Session
Level: Intermediate