#CreateSmiles

Emoticulture: How Data & Science Create Happiness

Mar 11, 2018

3:30pm – 4:30pm CT

It is hard to resist the urge to smile, but the propensity to smile is complex - determined by our surroundings, social training, conscious and unconscious. From Disney amusement parks to Coca-Cola, brands have been creating smiles for decades, but few have mastered the art of creating desired emotional outcomes through digital engagement. We will uncover how Doner partnered with Michigan State University to combine data and science to create more happiness in the world.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Dual

Type:

Session

Track:

Brands & Marketing

Level:

Intermediate