It is hard to resist the urge to smile, but the propensity to smile is complex - determined by our surroundings, social training, conscious and unconscious. From Disney amusement parks to Coca-Cola, brands have been creating smiles for decades, but few have mastered the art of creating desired emotional outcomes through digital engagement. We will uncover how Doner partnered with Michigan State University to combine data and science to create more happiness in the world.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]