Brands + Artists: Authenticity in Partnerships

Brands + Artists: Authenticity in Partnerships
Recording: Brands + Artists: Authenticity in Partnerships, Mar 14, 2018


When an artist decides to work with a brand, any collaboration must be based on mutual trust and respect. Such partnerships need to be authentic. This session will feature a company, label and artist manager discussing how musicians and brands can forge mutually beneficial arrangements. Join us to explore why brands choose certain artists, how to negotiate the best deal, and more!

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Secondary Entry: Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Advanced