#ABtestingtalks

Back-End to the Future: A/B Testing What Counts

Mar 10, 2018

12:30pm – 1:30pm CT

Recording: Back-End to the Future: A/B Testing What Counts, Mar 10, 2018

In a world driven increasingly by automation, what does the future of a/b testing look like? Our panelists are experienced leaders at companies renowned for their approach to A/B testing - Facebook, Pinterest, and Shutterstock. While most tools today focus on front-end testing, we’ll talk about innovations in back-end testing to test prices and search algorithms and the use of machine learning to automate testing and drive increased personalization.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Vanessa Janowski

Vari Solutions

Ivy Reyes

Shutterstock

Cinna Wu

Facebook

Details

Primary Entry:
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Format:

Panel

Type:

Session

Track:

Code & Programming

Level:

Intermediate

Resources:

Presentation