Back-end to the Future: A/B Testing What Counts

Mar 10, 2018 |

Speakers

Ivy Reyes

Shutterstock

Vanessa Janowski

Vari Solutions

In a world driven increasingly by automation, what does the future of a/b testing look like? Our panelists are experienced leaders at companies renowned for their approach to A/B testing - Facebook, Pinterest, and Shutterstock. While most tools today focus on front-end testing, we’ll talk about innovations in back-end testing to test prices and search algorithms and the use of machine learning to automate testing and drive increased personalization.

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Format: Panel
Event Type: Session
Level: Intermediate