#ABtestingtalks

Back-End to the Future: A/B Testing What Counts

Mar 10, 2018

12:30pm – 1:30pm CT

In a world driven increasingly by automation, what does the future of a/b testing look like? Our panelists are experienced leaders at companies renowned for their approach to A/B testing - Facebook, Pinterest, and Shutterstock. While most tools today focus on front-end testing, we’ll talk about innovations in back-end testing to test prices and search algorithms and the use of machine learning to automate testing and drive increased personalization.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Vanessa Janowski
Vanessa Janowski

Vari Solutions

photo of Ivy Reyes
Ivy Reyes

Shutterstock

photo of Maisy Samuelson
photo of Cinna Wu
Cinna Wu

Facebook

Primary Access
Platinum Badge
Interactive Badge
Secondary Access
Music Badge
Film Badge