Back-End to the Future: A/B Testing What Counts


Vanessa Janowski

Vari Solutions

Ivy Reyes


Cinna Wu


In a world driven increasingly by automation, what does the future of a/b testing look like? Our panelists are experienced leaders at companies renowned for their approach to A/B testing - Facebook, Pinterest, and Shutterstock. While most tools today focus on front-end testing, we’ll talk about innovations in back-end testing to test prices and search algorithms and the use of machine learning to automate testing and drive increased personalization.

*Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Intermediate