#ABtestingtalks

Back-End to the Future: A/B Testing What Counts

Date TBA

In a world driven increasingly by automation, what does the future of a/b testing look like? Our panelists are experienced leaders at companies renowned for their approach to A/B testing - Facebook, Pinterest, and Shutterstock. While most tools today focus on front-end testing, we’ll talk about innovations in back-end testing to test prices and search algorithms and the use of machine learning to automate testing and drive increased personalization.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Vanessa Janowski

Vanessa Janowski

Vari Solutions

photo of Ivy Reyes

Ivy Reyes

Shutterstock

photo of Maisy Samuelson
photo of Cinna Wu

Cinna Wu

Facebook

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