Creators have to live by the terms of the deals that they make for years– if not forever! Too few creators understand how content deals work and how they happen. This session explains how content creators can make deals that allow them to build audiences and monetize their skills without making a deal they may regret. We’ll discuss opportunities in the marketplace, the role of agents and lawyers and common deal structures, and provide tips on the right questions to ask when opportunity knocks.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]