Machine learning has allowed brands to offer consumers and businesses more personalized and contextually relevant experiences, from serving up recommendations for a great place to eat to powering sophisticated robotics that help us save time on everyday tasks. But machine learning, for all its benefits, is not without challenges and risks. Join our panel of experts as they discuss the state of machine learning, its future applications and how well this technology lives up to the hype.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]