93% of Americans are “personally worried” about healthcare affordability. The physician-led non-profit Costs of Care, and Amino, a company combining big data and design thinking, are working to bring price transparency from late night Google searches into doctor’s offices. This session will describe a very near future where clinicians and patients view transparent prices and have cost conversations about medical decisions.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]