ENCORE: What Followers Want: How Social Evolves in 2018


9 hours. That’s how much time teenagers spend on social – a day. New behaviors continue to emerge around sharing, with live at the center of it today. How do you design a platform so engaging that multiple times a day people open, check, share, and interact on? We'll dive into how social platforms, brands, and content creators can work together to create engaging experiences that drive business value. Hear from the platform creators and the businesses growing on them about what's next in social.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Intermediate