Areas of Expertise: Go-to-market strategy, PR, Branding, User Acquisition, Audience Development

John Robert Reed is a marketing specialist focused on go-to-market strategy, public relations, and user acquisition. He’s a founding member of Jones-Dilworth, Inc.—better known as JDI—a boutique consultancy that brings emerging technologies to market. He’s also an advisor for Techstars, the Growth Collective, and House of Genius.

His expertise spans audience development, lead generation, user experience, site optimization, funnelnomics, and behavioral analytics. He also doggedly maintains a strength in media relations. He's worked across a wide cross section of B2C to B2B companies, including but not limited to Siri (Apple), Aviate (Yahoo), Austin City Limits, Roku, Livefyre (Adobe), Spanning (EMC), Viv (Samsung), Multicoin Capital, WorldQuant University, Civic IO, OS Fund, Drive Capital, and Kernel.

Prior to joining JDI—like so many native Austinites—John Robert began his career by diving head first into the entertainment business. He worked as a program coordinator for South By Southwest where he booked StudioSX, a Charlie Rose-style interview series. He also worked for GamePlan Marketing where he helped produce the South Padre Music Festival; at the Department of Agriculture under former Commissioner Todd Staples; and at TateAustin, a public affairs firm.

John Robert earned a Bachelor of Science in Public Relations with a concentration in Business Foundations from the University of Texas at Austin. He has special interests in the rapid evolution of the world around us as heavily influenced by blockchain technology, artificial intelligence, and climate change.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]