Counter Programming: How Opposites Attract New Audiences


Jon Joyce

Adult Swim

Alternative, but still relative. Different, but very familiar. Growing your audience on Twitch can be difficult when experimenting with content that's considered counter programming, but that doesn't mean you shouldn't try it! Join Jon Carnage as he talks about counter programming, the art of broadcasting content atypical yet related to your existing programming, across a variety of platforms and methods. Jon will also explain how to effectively apply this principle of "being different, but not too different" when introducing new content to your channel to keep and attract new fans while maintaining your core audience!

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge, Gaming Wristband
Format: Solo
Event Type: Session
Level: Intermediate