The World in Your Pocket: How CNN & Great Big Story Go Mobile with Brand Storytelling


Bob Gruters


Thanks to the mobile device, people now have access to global news and stories anywhere, anytime – all in the palm of their hand. Join Facebook for a fireside discussion with Turner, to explore how CNN and Great Big Story balance connecting with audiences while adapting to serve the evolving needs of marketers across all screens. Questions answered will include:

How can news publishers effectively integrate mobile into their holistic advertising strategy?
What is the greatest change in advertising sales since consumers have made this attention shift to mobile video?
What role does branded content play for CNN and Great Big Story?
How does data impact the creative development and distribution of branded content?

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Event Type: Session