This free and open to the public session is presented by SXSW & General Assembly. To gain entry, download your free SXSW Guest Pass in two minutes at guestpass.sxsw.com

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy your resources, and ultimately launch social media content that is professional and provides results you’ll be able to interpret and understand.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]