Adaptive News: Conversations on making the news fit you


credit: BBC

Big news organisations are still geared towards a broadcast, one-way interaction model. But they increasingly long for a conversation with their audience. So this is a chance to converse with experts from the BBC and Quartz, including the Controller of Mobile and Online for BBC News. Question them about how we can reach new audiences by breaking news into more digestible pieces, each one containing just one key aspect of the story - exactly like a good conversation.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Event Type: Special Event