G-Store SXSW Pop-Up

Gatorade is coming to SXSW ’18 with the G-Store. It might look like a Gatorade-only convenience store, but its hidden stockroom takes visitors to a world of tech-driven sports gaming. Up for the challenge? Test your skills and see if you’ve got what it takes to make it to the main stage.

*Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Film Badge, Interactive Badge
Secondary Entry: Music Badge
Event Type: Special Event