Car Buying is About to Change…Forever

Capital One

credit: Capital One

Buying a car isn’t easy. Learn how Capital One, one of the largest auto lenders in the country, applied human-centered design, forward-leaning, immersive technology, and innovative partnerships to transform the end-to-end car buying experience. Hear about what inspired us to take on this challenge and the lessons we learned along the way.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Event Type: Special Event