Fireball Whisky’s SXSW Must Do List:

1. Find the hottest session
2. Find the hottest artist
3. Find the hottest whisky

We're bringing the fire, if you can handle the burn! Heat up your week at SXSW by finding the Fireball Dragon at the Outdoor Stage at Lady Bird Lake for a Fireball shot that tastes like heaven and burns like hell. #FireballLive

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]