No one leaves a Roxy Roca show dissatisfied. A sonic shot to the arm of Texas infused, powerhouse-southern soul, funk, and rock n' roll complete with a certain tightness only achievable after playing an average of 200 shows a year. Roxy Roca shows are like stepping into a tent-revival somewhere in the Deep South, and crooner Taye Cannon is here to speak the gospel of peace, love, and positivity. Each tune flows over with hooky guitar riffs, funky backbeats, slammin’ horn lines, and lyrics of love, heartache, and a message that 'happiness is a choice', sung with a conviction and sincerity as only Roxy Roca’s Cannon can deliver.

Hailing from Austin, TX the band has grown in leaps and bounds since it’s inception in 2011. Building upon the band’s first full-length album, Ain’t Nothin’ Fancy with sounds reminiscent of Stax Records and Motown, the band plans to release it’s follow up later this year titled People Rise Up. Recorded at The Bubble in Austin with none other than Grammy Governor Chris "Frenchie" Smith (The Darkness, Toadies, Jet), the new album features a grittier, edgier sound steeped in the hard funk and blues of the 70s.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]