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Track: Brands & Marketing
Tuesday, March 13th, 2018
All Days
Thursday, March 8th, 2018
Friday, March 9th, 2018
Saturday, March 10th, 2018
Sunday, March 11th, 2018
Monday, March 12th, 2018
Tuesday, March 13th, 2018
Wednesday, March 14th, 2018
Thursday, March 15th, 2018
Friday, March 16th, 2018
Saturday, March 17th, 2018
Sunday, March 18th, 2018
9:00AM
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Concierge Marketing: Customer Experience 3.0
Presented by:
W2O
Mar 13, 2018
9:30am – 10:30am CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Driving Audience: If You Build It, They Will Not Come
Mar 13, 2018
9:30am – 10:30am CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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We Help Politicians Persuade. We’ll Help You, Too
Mar 13, 2018
9:30am – 10:30am CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
11:00AM
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Balancing Brand Building vs. Performance
Presented by:
W2O
Mar 13, 2018
11:00am – 12:00pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Escape the Algorithm: Build Rad Online Communities
Mar 13, 2018
11:00am – 12:00pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Jenessa Carder (Isobar): Mentor
Mar 13, 2018
11:00am – 12:15pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Marc Ramos (SplashBI): Mentor
Mar 13, 2018
11:00am – 12:15pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Why Engaging with Politics is Critical for Brands
Mar 13, 2018
11:00am – 12:00pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Solo
Type:
Session
12:00PM
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Black Twitter in the Trump Era
Mar 13, 2018
12:30pm – 1:30pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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The End of Content
Mar 13, 2018
12:30pm – 1:30pm CT
Austin Convention Center
,
Ballroom EFG
Track:
Brands & Marketing
Format:
Featured Session
Type:
Session
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Sky Gellatly (ICNCLST): Mentor
Mar 13, 2018
12:30pm – 1:45pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Sonic DNA: How Technology Fuels Creativity
Mar 13, 2018
12:30pm – 1:30pm CT
Austin Convention Center
,
Creative Industries Expo - Next Stage - Exhibit Hall 4
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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What’s Next After Advertising? The Jump to Content
Presented by:
W2O
Mar 13, 2018
12:30pm – 1:30pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Why the Best Content Marketers Use Empathy
Mar 13, 2018
12:30pm – 1:30pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
2:00PM
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Ann Handley Book Signing
Mar 13, 2018
2:00pm – 3:00pm CT
Austin Convention Center
,
Room 10C
Track:
Brands & Marketing
Format:
Book Signing
Type:
Special Event
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Evolution of Advocacy & Employee Communications
Presented by:
W2O
Mar 13, 2018
2:00pm – 3:00pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Harsh Acharya (DELL): Mentor
Mar 13, 2018
2:00pm – 3:15pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Lisa Chau (Alpha Vert): Mentor
Mar 13, 2018
2:00pm – 3:15pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
3:00PM
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Countering Hate: Understanding & Stopping Extremism
Presented by:
W2O
Mar 13, 2018
3:30pm – 4:30pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Creating a Movement Through User Generated Content
Mar 13, 2018
3:30pm – 4:30pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Jackie Huba (Jackie Huba): Mentor
Mar 13, 2018
3:30pm – 4:45pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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A Marketer’s Groundhog Day: The Need for Agile
Mar 13, 2018
3:30pm – 5:30pm CT
Fairmont
,
Indigo Room
Track:
Brands & Marketing
Format:
Workshop
Type:
Session
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Partnering to Take Customers Around the World
Presented by:
Citi FinTech
Mar 13, 2018
3:30pm – 4:30pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
5:00PM
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Music as a Corporate Social Responsibility Platform
Presented by:
W2O
Mar 13, 2018
5:00pm – 6:00pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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