Track
Format
Type
9:00AM

Concierge Marketing: Customer Experience 3.0

Brands & Marketing
Panel
Session

Driving Audience: If You Build It, They Will Not Come

Brands & Marketing
Panel
Session

We Help Politicians Persuade. We’ll Help You, Too

Brands & Marketing
Dual
Session
11:00AM

Balancing Brand Building vs. Performance

Brands & Marketing
Panel
Session

Escape the Algorithm: Build Rad Online Communities

Brands & Marketing
Panel
Session

Jenessa Carder (Isobar): Mentor

Brands & Marketing
Mentor Session
Session

Marc Ramos (SplashBI): Mentor

Brands & Marketing
Mentor Session
Session

Why Engaging with Politics is Critical for Brands

Brands & Marketing
Solo
Session
12:00PM

Black Twitter in the Trump Era

Brands & Marketing
Dual
Session

The End of Content

Brands & Marketing
Featured Session
Session

Sky Gellatly (ICNCLST): Mentor

Brands & Marketing
Mentor Session
Session

Sonic DNA: How Technology Fuels Creativity

Brands & Marketing
Dual
Session

What’s Next After Advertising? The Jump to Content

Brands & Marketing
Panel
Session

Why the Best Content Marketers Use Empathy

Brands & Marketing
Panel
Session
2:00PM

Ann Handley Book Signing

Brands & Marketing
Book Signing
Special Event

Evolution of Advocacy & Employee Communications

Brands & Marketing
Panel
Session

Harsh Acharya (DELL): Mentor

Brands & Marketing
Mentor Session
Session

Lisa Chau (Alpha Vert): Mentor

Brands & Marketing
Mentor Session
Session
3:00PM

Countering Hate: Understanding & Stopping Extremism

Brands & Marketing
Panel
Session

Creating a Movement Through User Generated Content

Brands & Marketing
Panel
Session

Jackie Huba (Jackie Huba): Mentor

Brands & Marketing
Mentor Session
Session

A Marketer’s Groundhog Day: The Need for Agile

Brands & Marketing
Workshop
Session

Partnering to Take Customers Around the World

Brands & Marketing
Dual
Session
5:00PM

Music as a Corporate Social Responsibility Platform

Brands & Marketing
Panel
Session