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Track: Brands & Marketing
Monday, March 12th, 2018
All Days
Thursday, March 8th, 2018
Friday, March 9th, 2018
Saturday, March 10th, 2018
Sunday, March 11th, 2018
Monday, March 12th, 2018
Tuesday, March 13th, 2018
Wednesday, March 14th, 2018
Thursday, March 15th, 2018
Friday, March 16th, 2018
Saturday, March 17th, 2018
Sunday, March 18th, 2018
9:00AM
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A/R Jordan: Activating the Power of Community
Mar 12, 2018
9:30am – 10:30am CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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Don’t Duopolize Me
Mar 12, 2018
9:30am – 10:30am CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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Kate Richling (MediaMonks): Mentor
Mar 12, 2018
9:30am – 10:45am CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Queen E to Queen Bey: A Masterclass in Reputation
Mar 12, 2018
9:30am – 10:30am CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Vickie Howell (The Knit Show): Mentor
Mar 12, 2018
9:30am – 10:45am CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
10:00AM
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Brian Wong Book Signing
Mar 12, 2018
10:30am – 11:00am CT
Austin Convention Center
,
Room 10C
Track:
Brands & Marketing
Format:
Book Signing
Type:
Special Event
11:00AM
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Brooke Medansky (Tuft & Needle): Mentor
Mar 12, 2018
11:00am – 12:15pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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How Gender Fluidity Recasts Brand Engagement
Mar 12, 2018
11:00am – 12:00pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Innovation Fatigue: Tech Content in A Noisy World
Mar 12, 2018
11:00am – 12:00pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Latinos: At the Intersection of Culture & Influence
Mar 12, 2018
11:00am – 12:00pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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Michael Nieling (Ocupop): Mentor
Mar 12, 2018
11:00am – 12:15pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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The Real Thing: Machine Learning and Coca-Cola
Presented by:
CI&T
Mar 12, 2018
11:00am – 12:00pm CT
Courtyard Marriott
,
Rio Grande Ballroom
Track:
Brands & Marketing
Format:
Panel
Type:
Session
12:00PM
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Branding Bootcamp: PR Marine Corps Style
Mar 12, 2018
12:30pm – 1:30pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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Cindy Y. Lo (Red Velvet Events): Mentor
Mar 12, 2018
12:30pm – 1:45pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Creating a Purpose-Driven Brand by Design
Mar 12, 2018
12:30pm – 1:30pm CT
Austin Convention Center
,
Ballroom D
Track:
Brands & Marketing
Format:
Featured Session
Type:
Session
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Digital Strategists Meet Up
Mar 12, 2018
12:30pm – 1:30pm CT
JW Marriott
,
Room 206
Track:
Brands & Marketing
Format:
Meet Up
Type:
Session
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How NASA and LEGO Embrace Open Innovation
Mar 12, 2018
12:30pm – 1:30pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Modern-day Publisher Models: Beyond Advertising
Mar 12, 2018
12:30pm – 1:30pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
2:00PM
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ENCORE: Never Lose a Customer Again: Creating Lifelong Loyalty
Mar 12, 2018
2:00pm – 3:00pm CT
Austin Convention Center
,
Room 10AB
Track:
Brands & Marketing
Format:
Book Reading
Type:
Session
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Hannah Hart Book Signing
Mar 12, 2018
2:00pm – 3:00pm CT
Austin Convention Center
,
Room 10C
Track:
Brands & Marketing
Format:
Book Signing
Type:
Special Event
3:00PM
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Brand Licensing Meet Up
Mar 12, 2018
3:30pm – 4:30pm CT
JW Marriott
,
Room 207
Track:
Brands & Marketing
Format:
Meet Up
Type:
Session
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Cara Gresser (Four Seasons Hotels & Resorts): Mentor
Mar 12, 2018
3:30pm – 4:45pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Creating Movement Moments Meet Up
Mar 12, 2018
3:30pm – 4:30pm CT
JW Marriott
,
Room 211-212
Track:
Brands & Marketing
Format:
Meet Up
Type:
Session
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How to Tell the Truth Like a Liar
Mar 12, 2018
3:30pm – 4:30pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Solo
Type:
Session
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The Quirky Black Lunch Table: Why You Need A Seat
Mar 12, 2018
3:30pm – 4:30pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Science of Art: Using Data to Create Viral Moments
Mar 12, 2018
3:30pm – 4:30pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Try to Lose: 4 Counterintuitive Ways to Win
Mar 12, 2018
3:30pm – 5:30pm CT
Fairmont
,
Indigo Room
Track:
Brands & Marketing
Format:
Workshop
Type:
Session
5:00PM
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Absurdity Sells: The Value of Playful Events
Mar 12, 2018
5:00pm – 6:00pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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#NSFW: Feminist Artists on Sex & Digital Identity
Mar 12, 2018
5:00pm – 6:00pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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Social Media & Social Good: Creators to The Rescue
Mar 12, 2018
5:00pm – 6:00pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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