Date / Time
Venue
Track / Format / Type
9:00AM

A/R Jordan: Activating the Power of Community

Mar 12, 2018
9:30am – 10:30am
Fairmont
Congressional A
101 Red River.
Brands & Marketing
Dual
Session

Don’t Duopolize Me

Mar 12, 2018
9:30am – 10:30am
Fairmont
Congressional C
101 Red River.
Brands & Marketing
Dual
Session

Kate Richling (MediaMonks): Mentor

Mar 12, 2018
9:30am – 10:45am
JW Marriott
Salon 8
110 E 2nd St.
Brands & Marketing
Mentor Session
Session

Queen E to Queen Bey: A Masterclass in Reputation

Mar 12, 2018
9:30am – 10:30am
Fairmont
Congressional B
101 Red River.
Brands & Marketing
Panel
Session

Vickie Howell (The Knit Show): Mentor

Mar 12, 2018
9:30am – 10:45am
JW Marriott
Salon 8
110 E 2nd St.
Brands & Marketing
Mentor Session
Session
10:00AM

Brian Wong Book Signing

Mar 12, 2018
10:30am – 11:00am
Austin Convention Center
Room 10C
500 E Cesar Chavez
Brands & Marketing
Book Signing
Special Event
11:00AM

Brooke Medansky (Tuft & Needle): Mentor

Mar 12, 2018
11:00am – 12:15pm
JW Marriott
Salon 8
110 E 2nd St.
Brands & Marketing
Mentor Session
Session

How Gender Fluidity Recasts Brand Engagement

Mar 12, 2018
11:00am – 12:00pm
Fairmont
Congressional C
101 Red River.
Brands & Marketing
Panel
Session

Innovation Fatigue: Tech Content in A Noisy World

Mar 12, 2018
11:00am – 12:00pm
Fairmont
Congressional B
101 Red River.
Brands & Marketing
Panel
Session

Latinos​: ​At the Intersection of Culture & Influence

Mar 12, 2018
11:00am – 12:00pm
Fairmont
Congressional A
101 Red River.
Brands & Marketing
Dual
Session

Michael Nieling (Ocupop): Mentor

Mar 12, 2018
11:00am – 12:15pm
JW Marriott
Salon 8
110 E 2nd St.
Brands & Marketing
Mentor Session
Session

The Real Thing: Machine Learning and Coca-Cola

presented by CI&T
Mar 12, 2018
11:00am – 12:00pm
Courtyard Marriott
Rio Grande Ballroom
300 E 4th St.
Brands & Marketing
Panel
Session
12:00PM

Branding Bootcamp: PR Marine Corps Style

Mar 12, 2018
12:30pm – 1:30pm
Fairmont
Congressional A
101 Red River.
Brands & Marketing
Dual
Session

Cindy Y. Lo (Red Velvet Events): Mentor

Mar 12, 2018
12:30pm – 1:45pm
JW Marriott
Salon 8
110 E 2nd St.
Brands & Marketing
Mentor Session
Session

Creating a Purpose-Driven Brand by Design

Mar 12, 2018
12:30pm – 1:30pm
Austin Convention Center
Ballroom D
500 E Cesar Chavez
Brands & Marketing
Featured Session
Session

Digital Strategists Meet Up

Mar 12, 2018
12:30pm – 1:30pm
JW Marriott
Room 206
110 E 2nd St.
Brands & Marketing
Meet Up
Session

How NASA and LEGO Embrace Open Innovation

Mar 12, 2018
12:30pm – 1:30pm
Fairmont
Congressional B
101 Red River.
Brands & Marketing
Panel
Session

Modern-day Publisher Models: Beyond Advertising

Mar 12, 2018
12:30pm – 1:30pm
Fairmont
Congressional C
101 Red River.
Brands & Marketing
Panel
Session
2:00PM

ENCORE: Never Lose a Customer Again: Creating Lifelong Loyalty

Mar 12, 2018
2:00pm – 3:00pm
Austin Convention Center
Room 10AB
500 E Cesar Chavez
Brands & Marketing
Book Reading
Session

Hannah Hart Book Signing

Mar 12, 2018
2:00pm – 3:00pm
Austin Convention Center
Room 10C
500 E Cesar Chavez
Brands & Marketing
Book Signing
Special Event
3:00PM

Brand Licensing Meet Up

Mar 12, 2018
3:30pm – 4:30pm
JW Marriott
Room 207
110 E 2nd St.
Brands & Marketing
Meet Up
Session

Cara Gresser (Four Seasons Hotels & Resorts): Mentor

Mar 12, 2018
3:30pm – 4:45pm
JW Marriott
Salon 8
110 E 2nd St.
Brands & Marketing
Mentor Session
Session

Creating Movement Moments Meet Up

Mar 12, 2018
3:30pm – 4:30pm
JW Marriott
Room 211-212
110 E 2nd St.
Brands & Marketing
Meet Up
Session

How to Tell the Truth Like a Liar

Mar 12, 2018
3:30pm – 4:30pm
Fairmont
Congressional A
101 Red River.
Brands & Marketing
Solo
Session

The Quirky Black Lunch Table: Why You Need A Seat

Mar 12, 2018
3:30pm – 4:30pm
Fairmont
Congressional C
101 Red River.
Brands & Marketing
Panel
Session

Science of Art: Using Data to Create Viral Moments

Mar 12, 2018
3:30pm – 4:30pm
Fairmont
Congressional B
101 Red River.
Brands & Marketing
Panel
Session

Try to Lose: 4 Counterintuitive Ways to Win

Mar 12, 2018
3:30pm – 5:30pm
Fairmont
Indigo Room
101 Red River.
Brands & Marketing
Workshop
Session
5:00PM

Absurdity Sells: The Value of Playful Events

Mar 12, 2018
5:00pm – 6:00pm
Fairmont
Congressional C
101 Red River.
Brands & Marketing
Panel
Session

#NSFW: Feminist Artists on Sex & Digital Identity

Mar 12, 2018
5:00pm – 6:00pm
Fairmont
Congressional A
101 Red River.
Brands & Marketing
Dual
Session

Social Media & Social Good: Creators to The Rescue

Mar 12, 2018
5:00pm – 6:00pm
Fairmont
Congressional B
101 Red River.
Brands & Marketing
Panel
Session