photo of Jonathan Lowe

Jonathan Lowe

SVP Business Dev & Brand Strategy
LA Kings / AEG Sports


SENIOR VICE PRESIDENT OF Business Development and Brand Strategy


Jonathan Lowe is a strategic marketing and promotions professional with a proven track record of creating dynamic and innovative campaigns for sports teams, live events, music artists and consumer products.

In his 14th year with sports and live event leader, AEG (Anschutz Entertainment Group), Jonathan has created and executed marketing campaigns for its most prized assets including The LA Kings, STAPLES Center, The LA Galaxy and The StubHub Center as well as national music tours and pay-per-views. Jonathan currently serves as the Senior Vice President of Business Development and Brand Strategy for the LA Kings and AEG Sports, and over his career has held a wide range of leadership positions, including overseeing business development, new revenue generation, technology partnerships and innovation, creative/branding, advertising, media buying, promotions as well as game presentation and events.

Jonathan has been behind a number of innovative digital and social media “firsts” that have positioned his properties as leaders in this ever-changing landscape. His marketing campaigns and promotions have received regional and national recognition in media outlets including the LA Times, New York Times, Daily News,,, Fast Company, Life, Sports Illustrated, Los Angeles Business Journal, Entertainment Tonight, E!News, ABC (Los Angeles), ESPN TV and

In addition to his role at the LA Kings / AEG Sports, Jonathan is also an Adjunct Professor at the University of San Francisco’s Graduate Program in Sports Management and serves as a Clio Sports Awards Judge.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Jonathan Lowe
Events featuring Jonathan Lowe