Berk Ilhan

Berk Ilhan is a New York based product and experience designer who is passionate about creating joyful experiences through design. He pursues ways to use design as a pillar to cultivate happy, joyful, thoughtful and empathetic behaviors.

As the Innovation & Strategy lead of 10XBeta, Berk seeks for opportunities for innovation through observing behavioral patterns and systems. Previously, he developed product concepts and user experience scenarios for global clients such as LG and Magic Leap; contributed to client-facing projects and Design the Life You Love Workshop series of the innovation studio Birsel+Seck.

Based on a hypothesis that through design, joy and humor can positively affect most human experiences, Berk conducted a year-long thesis project called Uplift, which eventually became his long term dream project. Uplift addresses cancer patients’ quality of life by identifying opportunities that cultivate joy and happiness, and strengthening the support groups around them.

Berk is a graduate alumnus of School of Visual Arts MFA Products of Design in New York, and an undergraduate alumnus of the METU Department of Industrial Design, Ankara. His portfolio includes an extensive variety of projects from healthcare experiences to modular furniture systems, and virtual reality interfaces to futuristic household appliances. His work has been recognized by various international design awards such as the iF Design Award, IDEA, Red Dot, and A’ Design Award.