Robin McNicol

National Tour Promoter
Live Nation

Robin has been working in the music industry for 12 years in various roles, and is currently responsible for identifying and confirming talent for clubs and theaters tours across the country in her position as a tour promoter at Live Nation. For the last 10 years she has been booking some of the countries biggest music festivals including Bonnaroo, Outside Lands, Forecastle, and others, as well as working with brands to confirm top tier talent for their individual events and activations. She is currently based in Los Angeles, CA.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.