Liz Giel

As Group Planning Director at Carmichael Lynch, Liz Giel leads the planning team on the Subaru of America account. Her insights and strategies have inspired industry-leading creative work that’s received awards from the One Show, the Effie’s, the 4A’s Jay Chiat Awards, the Webby’s, and Cannes Lions. Prior to Carmichael Lynch, Liz worked at Fallon where she helped reposition the iconic Cadillac brand, achieving record sales growth and winning multiple Effie awards. She’s also worked on a variety of additional consumer brands, including Totino’s, Cruzan Rum and Traveler’s Insurance. Liz is currently working on her Masters in Strategic Design and Innovation at Parson’s School of Design and serves on the board of directors as programming chair for MPLS MadWomen, an organization dedicated to bridging the gender gap in advertising.