Jessica Perri

As Head of Strategy at WE ARE Pi, Jessica played a key role in the agency's growth including the recent win of Heineken's Desperados beer. Jessica saw the opportunity to put music experimentation at the heart of the brand and designed a strategy to service youth culture. Together, they turned a house into a synthesizer with Grammy-nominated, Riton; invented the world's first zero-g music festival and remixed Mount Kimbie to the beat of a train. Jessica's career in advertising spans eighteen years in various New York, San Francisco and Amsterdam agencies. In her spare time she writes about activism, electronic music and advertising's slow demise.