Melissa Waters is Lyft’s Vice President of Marketing, bringing in a focus on brand and marketing strategy to fuel continued growth of the business. She leads the Brand, Product Marketing, Communications, Creative, and G&A efforts as Lyft works towards the improvement of people’s lives with the world’s best transportation. With over 15 years of experience building some of today’s top brands, Melissa previously served as Pandora’s Vice President of Brand and Product Marketing. Prior to that, she held a variety of brand, performance, and marketing positions at Flip Video, Diamond Foods, and The Home Depot. Melissa earned an MBA from Babson College and a bachelor’s degree in journalism from the University of Houston.
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