photo of Darcy Reifenberger

Darcy Reifenberger

Global Prod Dir
BzzAgent

Darcy Reifenberger brings a wealth of experience with regards to earned marketing and consumer-generated content. In her current role as Global Product Director at BzzAgent, the social marketing arm of dunnhumby, Darcy is responsible for creating best-in-class authentic content generation solutions for CPG companies. Throughout her career, Darcy has held a breadth of roles in which she has developed data-driven customer strategies and media solutions for leading global brands. Most recently Darcy led the development of BzzReviews, a prominent product review generation capability, bringing genuine consumer opinions to the digital shelf.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Darcy Reifenberger
Mar 11, 2017
11:00am — 12:00pm
Presented by
Bazaarvoice
Events featuring Darcy Reifenberger
Mar 11, 2017
11:00am — 12:00pm
Presented by
Bazaarvoice