Darcy Reifenberger

Darcy Reifenberger brings a wealth of experience with regards to earned marketing and consumer-generated content. In her current role as Global Product Director at BzzAgent, the social marketing arm of dunnhumby, Darcy is responsible for creating best-in-class authentic content generation solutions for CPG companies. Throughout her career, Darcy has held a breadth of roles in which she has developed data-driven customer strategies and media solutions for leading global brands. Most recently Darcy led the development of BzzReviews, a prominent product review generation capability, bringing genuine consumer opinions to the digital shelf.