George White

SVP
Sirius XM Satellite Radio

George White, Senior Vice President, Music Licensing, Sirius XM.

George White leads all Sirius XM’s music licensing and royalties, working closely with Programming and Business Development on strategic partnerships with music labels and performing rights organizations in support of all licensing activities for existing and new services. Prior to joining Sirius XM, George successfully led the ongoing digital transformation of music, media and entertainment for 20 years, including executive posts at Billboard as General Manager of Billboard Digital, and Warner Music Group, where he served as Senior Vice President, Strategy and Product Development, working for over a decade to lead the development of new mobile and online distribution and promotion channels for music.