Joi is the SVP of Marketing/Brand Partnerships at Atlantic Records where she is responsible for cultivating strategic partnerships for Atlantic and its diverse roster of top-notch artists with the goal of marrying musical talent with prominent brands to create impactful campaigns and promotions.
She works with companies including MasterCard, LVMH, L’Oreal, Covergirl, Puma, McDonalds, Pepsi, Microsoft, Heineken, Verizon Wireless, Adidas, Apple, FORD, GM, Pernod Ricard, Chrysler, Diageo, P&G, Uniqlo, Twitter, Tidal, Colgate and many others. The campaigns vary in size and scope and extend from overall company-based partnerships that leverage in-house resources to artist-based, 3rd party campaigns that include TV, print, radio and online components, tour sponsorships, music licensing and video product placement. Joi also works with brands in developing their music strategy globally as a member of Warner Music Group’s Global Brand Council.
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