Lionel Ohayon is the founder and CEO of ICRAVE, an innovation and design studio in New York City that reimagines built and digital environments for award-winning hospitality, airport, healthcare and workplace projects. Inspired by his favorite mantra “You’ll never get an A, if you’re afraid of getting an F,” Ohayon has led ICRAVE to become an internationally-renowned studio, with experience in creating experiential, meaningful environments. Since its founding in 2002, ICRAVE has worked with high profile clients including Starwood, W Hotels, Summit Series, Disney Dream, Hilton, the One Group, OTG and more.
After introducing groundbreaking concepts to JetBlue’s Terminal 5 at John F. Kennedy International Airport, Ohayon has been at the forefront of redefining the modern airport with award-winning projects including LGA, PHL, MSP, DCA, and YYZ. In addition to rethinking the traveler experience, he is currently creating patient-centric ecosystems for Memorial Sloan Kettering Cancer Center, as well as mixed-use developments set to transform Lower Manhattan.
Outside of the studio, Ohayon donates his resources to Performance Space 122, one of the longest standing non profit venues dedicated to contemporary performance art in NYC. Ohayon graduated from the University of Waterloo School of Architecture.
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