Jacob Sloan is the director of external digital communications and social media at Baylor Scott & White Health, the largest nonprofit health system in Texas. He leads a team of strategists and editors who craft brand content and manage the system’s social channels. Jacob oversees the editorial content process, digital communications strategy, and listening program for BSWH. He took on this role in June 2015 after six years as Director of Digital Strategy at Wieck, where he established the company’s agency offerings and advised BSWH in launching their very first social media strategy. With a background that spans journalism, marketing, technology, public relations, and Web development, Jacob is passionate about strategic storytelling on the Web and engaging audiences through innovative platforms.
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