As a Creative Director at AbelsonTaylor, I lead the creation of innovative digital experiences that deliver memorable, emotional, and intriguing marketing messages to consumer and physician audiences. Whether speaking to customers through websites, mobile applications, social networks, or even software interfaces, my primary focus is creating simple and concise communications through rich interactivity. Always seeking to push the boundaries of my industry I strive to meld the art of design with the science of technology to create digital experiences that seamlessly immerse customers in the brand’s narrative.
With over 18 years in advertising and marketing in New York, Miami, and Chicago, my roots in traditional advertising and design serve as a solid foundation for my approach to creating digital experiences. In this way, the key elements of my approach––understanding the impact of emerging technologies, focusing on user experience, and designing tactile and emotional interactions––are always based on the core principles of advertising: strategy, storytelling and visualization.
Over the years I’ve maintained a focus on creating integrated digital campaigns for some of the word’s most recognized brands such as: Allstate, The Ritz-Carlton, Kitchen Aid, Jenn-Air, Metromix, Abbott, Ensure, BCBS, Florsheim, Kenmore, Takeda, Eli Lilly, and Amgen. These brand efforts have been executed across a variety of channels including: websites, CRM programs, software platforms, ipad applications, digital platforms, mobile devices, broadcast, video and good old ink on paper.