Darlow is a leading brand consultant, former director of marketing for adidas Football and Baseball, adjunct marketing professor, and two-time best selling author of the books: Brands Win Championships, a branding guidebook for college sports programs and Athletes Are Brands Too, teaching athletes how to build their brands. During and since his role at adidas, he has worked with some of the most heralded athletes, celebrities, and NCAA programs in and around sports, including Aaron Rodgers, Von Miller, Adrian Peterson, Dak Prescott, Kris Bryant, Carlos Correa, Lionel Messi, Dale Earnhardt Jr., Snoop Dogg, Kanye West, Notre Dame, Michigan, UCLA, Miami, Nebraska, Wisconsin, and Texas A&M. His first book has been read and studied by professors at major college sports programs across the United States, including Georgetown University, Gonzaga University, the University of Alabama, the University of Louisville, Oregon State University, and New York University. He lives in Portland, Oregon.
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Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.