Joe Olsen
I am the founder of Rova, a SaaS tool that helps agencies give their clients the data they care about. Today data is an expectation of every delivery and the basis of all decisions. Our industry has focused on building value around delivering data on clicks, conversions, and other commoditized and sub terrain data. Today's marketplace demands strategic business data that connects activity to results. They demand partners that can help them decide what their goals should be and how they can show measurable progress moving toward completing them. Rova is the first and only tool that allows agencies of all shapes and sizes to create and deliver this data creating stronger long-term strategic relationships with clients, more success, and accelerated organic growth.
BIO:
Lifelong entrepreneur. Recognized as a strategic and innovative leader in business, technology, marketing and advertising by leading sources including Fast Company, The Wall Street Journal, Forbes, the New York Times, AdAge, and Wired Magazine to name a few. Frequent industry speaker presenting at events throughout the Europe and North America including the prestigious Cannes Lions festival of creativity. As one of digital marketing and advertising’s pioneers, worked with companies of all shapes and sizes to help achieve success in the digital age, delivering hundreds of pieces of award-winning work for many of the world's largest brands.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.