Vivian Barad

As a Director in IDEO's Design for Food Studio, Vivian focuses on helping our clients find new business opportunities as well as develop brands that help people enjoy healthier and better food, beverage products, and experiences. By innovating at the intersection of food, health, and design, Vivian hopes to create positive impact on peoples' lives and work towards a more sustainable food system. Vivian has worked across business strategy, consumer products, services and retail environments for clients like Whitewave Foods, Suntory, Campbell’s, St. Joseph’s Health System, and the CDC.