photo of Jon Cohen

Jon Cohen

Co-Founder Fader/Co-CEO Cornerstone
Cornerstone/The Fader

Jon Cohen co-leads the vision of the award winning creative agency for some of the most iconic brands world-wide, including AB InBev, BitTorrent, Diageo, Coca-Cola, and Converse, and has been instrumental in campaigns including Converse’s "Converse Rubber Tracks" and "3 Artist 1 Song", Coca-Cola’s "Share the Sound of an AIDS Free Generation," Budweiser's "Made" and Sprite's "Obey Your Verse".

Cohen was recently honored by Syracuse University’s Newhouse School as part of their 50Forward which paid tribute to the school's top leaders and legends. He was also the commencement speaker for Syracuse's VPA graduation ceremony in 2015 and serves as a
senior advisor to Syracuse's Bandier Music Industry program. In addition Cohen is a member of the board of directors for Sweetgreen, and for the Children’s Cancer Association’s MyMusicRx.

Prior to Cornerstone, Cohen served as Vice President of Columbia Records’ alternative music department and was head of Alternative Music at SBK/EMI. While there, he was savvy enough to sense a shift in musical tastes and championed such alternative artists including Blur, Alice in Chains and Jeff Buckley and was instrumental in shaping their commercial success.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Jon Cohen
Events featuring Jon Cohen