Carl Addy is Creative Director for Mill+, an integrated team of directors and designers delivering groundbreaking work in design, digital media and immersive and VR technology.
Creative highlights include co-directing the VR film Guardian '6x9: A Virtual Experience of Solitary Confinement,’ debuted at Sundance and Tribeca and listed by New York Times as one of their top film picks.
He also wrote and directed the BFI’s ‘Film is fragile’, worked on Damien Hirst's concert visuals for U2’s Glastonbury headline show, whilst Google Chrome ‘Jamal Edwards’, directed by Carl, was the second most viewed ad on youtube in 2012.
Carl has won advertising, design and direction awards and is frequently invited to speak at conferences around the world such as FITC, Semipermanent and Offf. As an industry figurehead, he speaks on topics such as Modern Narrative (Architype 2016), Creative Challenges (Cannes 2016), the Future Of Content (Google 2015) and VR (Ciclope/VR Dutch Days 2015).
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.