Melissa Davis
Melissa Davis leads the site’s on-trend management and its partnerships and relationships for over 1,400 retailers, helping ShopStyle become the leading fashion shopping search engine, which influenced $1 billion in gross retailer sales in 2016. She also runs ShopStyle Collective, ShopStyle’s affiliate marketing program with more than 16,000 influencers.
Melissa has nearly a decade of digital media and ecommerce experience, having served as director of business development at CNNMoney.com, where she managed strategic partnerships for digital content distribution and headed new technology integrations with mobile and video. She previously brought her skills to The Knot, a life-stage media and ecommerce company, focusing on its registry business unit in her role as senior manager of business development. She currently resides in San Francisco with her husband and two children.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.