Aliza Licht is a fashion industry veteran and the author of the best-selling book, LEAVE YOUR MARK. She currently works as a branding, communications, and digital strategic consultant and board member to brands at the intersection of fashion and technology. Licht was formerly the long-time SVP of Global Communications for Donna Karan International, responsible for overseeing the worldwide strategy and creating some of the most talked about public relations campaigns in the industry.
Most known for her work as the voice of DKNY PR GIRL®, an award winning Twitter personality that she created, Licht has been widely credited as a social media pioneer in the fashion industry, building a dynamic and multi-platform social media community of over 1.5 million followers for DKNY from 2009-2016. Her ability to speak to a new audience with a digital mindset captivated customers and followers worldwide. The person behind DKNY PR GIRL’s true identity was kept anonymous for two years until October 2011 when Licht revealed herself. Her story was chronicled by The New York Times in, "PR Girl Revealed as PR Executive."
LEAVE YOUR MARK is a virtual mentorship that teaches career success through building one’s personal brand. LEAVE YOUR MARK has sold over 40,000 copies since May 2015 and has been translated into Spanish and Chinese editions. The paperback edition with new material will debut in 2017. Her new subscription newsletter, BLACKBOARD, is syndicated on Forbes.com, and continues in the spirit of LEAVE YOUR MARK, tackling career obstacles and offering universal professional advice. Licht is a mentor to thousands of millennials around the world through her #AskAliza portal on alizalicht.com where she gives one-on-one career advice to readers who write in. Licht is a frequent public speaker on the power of social media and building your personal brand.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.