Tali joined Lyft as VP of Product in January 2015 from Groupon, where she served as Director of Product Development. During her time at Groupon, her team launched some of the company’s most high profile products, such as Specials and Follow. Tali was also responsible for the gifting products at Groupon. She joined Groupon through the acquisition of Plumfare, a gifting company where she was co-founder and CEO starting in 2011. Tali has worked with a variety of e-commerce leaders throughout her career, including Care.com, Gilt Groupe and Seatwave. She received her Bachelor's and Master's degrees from Harvard in Applied Math and Engineering. As VP of Product at Lyft, Tali leads the Product and Product Design teams that drive the experience for people who use Lyft, drivers, and passengers alike.
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