Abby Guyer is VP, Brand for the Children’s Cancer Association (CCA) who believes #JoyMatters and #MusicHeals. In the mid 90s she parlayed her experience booking punk and indie rock bands to land a marketing director role in the burgeoning action sports industry. She spent over a decade creating influencer campaigns and artist collaborations for global consumer brands like adidas and Diesel. Since 2014, she’s led brand strategy for CCA and its flagship MyMusicRx program, including the award-winning Bedstock online music festival, that delivers the healing power of music to thousands of hospitalized kids and teens across the country.
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