John Petrocelli

John Petrocelli is CEO and founder of Bulldog DM, a live streaming agency specializing in best practices for live streaming of premium content events and experiences. Bulldog DM helps brands, agencies, content owners and platforms deliver impactful live streamed engagements. Bulldog DM connects today’s digitally engaged consumer and millennial to the world’s best live content and represents the world’s top live streaming content portfolio including over 40 music festivals. The Bulldog DM’s work includes live streaming experiences for Coca Cola, Snickers Superbowl commercial, Nestle, American Express, Hilton, Facebook, Nissan, Taco Bell, AT&T, HP, Turner, Delta, the NFL, Sony and more. John has been instrumental in helping major media companies establish optimal strategies to both distribute and monetize their online video content for over 15+ years. These companies and brands include: NBA, NHL, NBC/Universal, Disney, Sony, Coca Cola, YouTube, VEVO, Twitter, Universal Music Group, Microsoft and music icon Prince – helping Prince develop the first major artist owned and operated direct to consumer digital music store and ticketing platform that garnered Prince a Billboard Award for Best Use of Technology by an Artist and a Webby Award. Previously John was VP, Sales and Bus Dev at AEG after selling his company to AEG where he led live streaming engagements for Coachella, Bonnaroo, Lollapalooza, Austin City Limits, Rock In Rio, the Grammys, the Oscars, and the Masters. His previous companies were acquired by Google and Akamai.

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