Amy Terrill

EVP
Music Canada

Amy Terrill is the Executive Vice President of Music Canada and lead author of The Mastering of a Music City, a globally acclaimed study that identifies the key elements and benefits of a music city along with effective strategies to build the sector at the local level.

Amy oversees Music Canada’s government and stakeholder relations portfolio and research and communications. Amy has been instrumental in Music Canada’s efforts to unite a broad coalition of industry members in a bid to promote live performance, music tourism and Toronto (Canada) as a music city.

Music Canada is a non-profit trade organization that represents the major record companies in Canada, namely Sony Music Entertainment Canada, Universal Music Canada and Warner Music Canada.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.