Phil Lempert

Founder
Supermarket Guru

As one of America’s leading consumer trend-watchers and analysts, Phil Lempert is recognized on television, radio and in print. For twenty plus years Phil has served as food trends editor and correspondent for NBC News’ Today show, reporting on consumer trends, food safety and money-saving tips, as well as showcasing new products, as well as regular appearances on ABC’s The View , The Oprah Winfrey Show, 20/20, CNN, CNBC, FOX , as well as on local television morning and news programs throughout the country.
Phil was one of the pioneers of the new information media, founding SupermarketGuru.com in 1994. The website is now one of the leading food and health resources on the Internet, visited by more than 9 million people each year.
He is the author of Being the Shopper, Healthy, Wealthy & Wise, Phil Lempert’s Supermarket Shopping & Value Guide, Top Ten Trends for Baby Boomers and Crisis Management: A Workbook for Survival.
Editor and founder of of "The Lempert Report," "Food, Nutrition & Science," “ Facts, Figures & the Future ,” and “The Food Journal.” He is contributing editor of Supermarket News and hosted a weekly syndicated radio show on the WOR Radio network.

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