For 8 years, Christopher Graves has been on an obsessive hunt to unearth and use brain and behavioral science to improve communications and marketing—to overcome a myriad of biases and barriers to move people and change minds. He is a recent recipient of a Rockefeller Foundation honor, the Bellagio Residency, for this work. He is a recovering journalist (CNN, Wall Street Journal, CNBC) who spent more than 20 years on 3 continents in 3 media (print,TV, online). He headed up all news and programming across Asia-Pacific, and later, across Europe, Mideast and Africa for CNBC. He is a contributing author to 3 McKinsey business bestsellers. He was elected life member of the Council on Foreign Relations. He has led fiery, unpredictable plenary sessions at the World Economic Forum (Davos) and events across the world. Now, he is chairman of one of the world’s largest communications agencies (Ogilvy Public Relations), and served two terms as chair of the industry association (PR Council). His obsession has led to a breakthrough methodology in persuasive narrative based on emerging scientific findings.
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