Melissa Abbott

Melissa Abbott, Vice President - Culinary Insights at the Hartman Group

Melissa has been tracking key trends in the health, wellness, food and retail industries for nearly twenty years, focusing on re-energizing brands and identifying growth opportunities. Among the first to analyze the European soy foods sector and evolving natural/organic products consumer in the UK, Melissa has developed a deep understanding of retail & cultural trends in her consultations with a variety of companies including both CPG companies and retailers. In additional to appearing in a variety of media annually, she has an MS in Food Marketing from the National University of Ireland, Cork and a BS in Political Communication from Emerson College.