photo of Justin Baldoni

Justin Baldoni

CEO & Founder
Wayfarer Entertainment

Justin Baldoni is an actor, director and entrepreneur whose efforts are focused on creating and effecting positive change. He can currently be seen playing Rafael on CW’s Award winning phenomenon, Jane the Virgin. 

In 2012, he created the most watched digital documentary series in history “My Last Days”, which has gone on to help raise over 1m for various families and charities. The second season of “My Last Days” aired on The CW in August 2016 in conjunction with the network’s new digital vertical, co-created by Baldoni and Wayfarer, CWGOOD, which highlights the causes that CW stars and fans care about with content that will both entertain and inspire. The series has already been picked up for a third season and past episodes can be viewed online at (

Additionally, Baldoni is slated to produce and direct his first feature film, based on the Zach Sobiech story currently titled “Clouds” for Warner Bros. Studios, as well as other television and film projects in development at various networks and studios. 
As a positive influence in media and rooted in a faith that believes in being of service to mankind. He started the 1st annual carnival for the homeless and is extremely passionate about using his platform to redefine masculinity, and empower women. He believes that "we all have the ability to make our lives a beautiful prayer" and currently travels the country speaking to youth and companies on how to make our work a form of service to humanity. 
Baldoni currently resides in Los Angeles with his family; wife Emily and baby daughter Maiya Baldoni.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Justin Baldoni
Events featuring Justin Baldoni