Lynessa Williams is a social media strategist and public relations professional. She is currently an account coordinator at social media marketing and public relations firm SocialRadius where she has managed the social media outreach and public relations for various tech and multimedia companies. Williams, who has also studied the growing impact that urban audiences have on social media networks, earned a master’s degree at Syracuse University in media studies in 2012. Her thesis “Facebook Ruined My Marriage: Digital Intimacy Interference on Social Networking Sites explored Facebook’s negative impact on intimate romantic relationships. Williams also attended the international social media conference the Cannes Lions Festival of Creativity in France and has presented her research on antisocial behavior on television at the Association for Education in Journalism and Mass Communication conference.
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