I have nearly a decade of experience managing brands, both as an agency partner and from the inside. Currently managing the research and insights portfolio for a range of Google’s hardware devices, I empower my team with actionable consumer, media and creative insights that enable not only data-backed decision making but hopefully, also offer a deeper understanding of our consumers and many a-ha moments along the way.
Working on brands that consistently use digital media to reach audiences and working as the voice of the consumer within these brand teams gives me a dual perspective on this topic- the brand’s POV and an understanding of the consumer’s POV on cookies and targeting data. Working in the heart of the Silicon Valley also affords me an up-close view into this topic, that I hope to bring to this interesting discussion.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.