Archana Iyer is a culture junkie, trend spotter and digital media maven. She is a Senior Brand Planning Director at MullenLowe Lintas Group.
She has 9 years of experience in integrated brand planning across various sectors like CPG, corporate sustainability, media and entertainment. She has won several effectiveness awards; including 2 Gold Effies.
She believes that passion for communication transcends borders. She has recently moved from Mumbai to New York to continue her career in the dynamic world of brands and communication.
Apart from advertising, she enjoys poetry slamming, world cinema and pondering over her web cookies.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.